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"AZA Electronics" was founded in 1997, initially it started as a small enterprise in the city of Vlora to transform in a short time into one of the main actors of the electrical household market in Albania. The partnership throughout these years between "AZA Electronics" and leading companies not only in Italy, but also in Europe and beyond, has given the company credibility and competitive advantage in the market in terms of product quality and price, making it is widely recognized as a prestigious brand. The brand name "AZA Electronics" is now directly associated with customer focus as well as fair service-quality-price ratio. Precisely the consolidation of the service-quality-price trinomial is the basis of the company's expansion strategy in the retail market, which has made it focus on creating a reality where the customer's benefit is real and tangible. This is exactly the reason and philosophy of the company's slogan "Reality of Profit", based on which the network of "AZA Electronics" stores throughout Albania and beyond is being consolidated at a fast pace.