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Traditionally, cassia earned its place in the international markets thanks to its distinctive aroma and taste. Throughout the decades, the use of cassia in high value products such as food & beverage, perfumes, soap products, and even medicines became widespread, with 85% of the world’s cassia ingredients originating from Indonesia. That successful journey of cassia began the moment Natraco Spices Indonesia was established in 1969 to cater to international demands, and in parallel set a pioneering standard for the world’s cassia industry. Soon enough, cassia products were exported to global destinations such as USA, Peru, UK, Belgium, Korea, and South Africa, hence opening unlimited possibilities for future consumer products wherever cassia was delivered. This was a milestone no other Indonesian cassia exporter has ever achieved; one made possible through partnerships with cassia farming communities to harvest the best cassia materials right from their natural source on Mount Kerinci, Padang (West Sumatra). Cassia grown from this historic source carry the required outstanding quality that Natraco Spices present to the world. The above milestones and fresh quality assurance earned Natraco Spices awards and recognitions from both the Indonesian Government and international trade associations.