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The name “Zo” means “elephant” in Japanese, but can also mean “vision/imagination” (想像) or “creation” (創造). Most people are aware an elephants are very smart and gentle creatures. However, when showing leadership, elephants also favor intelligence and problem-solving over dominance and aggressiveness. Hence the founders believe the Zo Elephant logo best represents qualities of this new agency. Zo Digital is formerly known as JC Digital Consulting.