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Sung Beng Auto Trading was founded in 1969 at Sims Avenue by the current director’s late father: Mr. Tan San Beng, who then only dealt with car accessories. Since 2009, the company had new products and services released under one roof. 1969 SBA has fulfilled its long-cherished dream of making Sung Beng Auto Trading the best One Stop Solution Center for automotive. Mr. Frankie Tan, now the Managing Director of the company after his father’s demise, carries with him the desire to fulfil his father’s dream. Having learned his parents’ exemplary conduct before him, the ‘never-say-die’ entrepreneur has vowed: