In 1891, a small agency named Batten Company opened in a single room on Park Row in New York City. In subsequent years, it thrived, and in 1928, merged with Barton, Durstine and Osborn. Thus, BBDO was born. Today, BBDO Worldwide is a full-service, global network with over 200 locations around the world, all focused on: The Work. The Work. The Work.