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The Belize Tourism Industry Association (BTIA) is a key organization that represents the interests of stakeholders in Belize's tourism sector. By advocating for sustainable tourism development, BTIA plays a vital role in ensuring that local communities benefit from tourism. They provide a platform for collaboration among members and work to enhance the quality of tourism services across the country. BTIA also engages in training and educational initiatives, promoting best practices within the industry to support a thriving tourism environment in Belize.