The C.P. Company Seoul flagship store represents the brand's dedication to pioneering Italian sportswear, known for its use of garment dyeing techniques and military-inspired fashion. Founded in 1971 by Massimo Osti and originally named Chester Perry, the brand underwent a rebranding in 1978 to C.P. Company. It became celebrated for innovative textile research and design that shaped modern sportswear. The Seoul store is part of C.P. Company's global presence, which includes flagship locations in key cities like Milan, Tokyo, and London​