Cool Japan (クールジャパン, Kūru Japan) refers to the aspects of Japanese culture that non-Japanese people perceive as "cool". After the success of "Cool Britannia," the Japanese government started using the phrase. The Cool Japan strategy is part of Japan's overall brand strategy, aiming to disseminate Japan's attractiveness and allure to the world. The target of Cool Japan "encompasses everything from games, manga, anime, and other forms of content, fashion, commercial products, Japanese cuisine, and traditional culture to robots, eco-friendly technologies, and other high-tech industrial products".
