Dadi Cinema Group is the subsidiary of Dadi Media. Established in 2000 with movies as its core business, Dadi Media evolved to be an integrated cultural entertainment business platform, from the humble start as Dadi Records in the 90s. The company name derived from Hong Kong renowned band, Beyond's famous song, "Da Di" (大地). In 20 years, Dadi Media has evolved into a fully integrated industry chain platform, consisting of Dadi Film (movie investment & production), Dadi Movie (cinema partnership & operation), Dadi Cinema Group (cinema investment & management), Wow Dadi (animation development & IP operation), and ShiDai (cinema advertising).