Ethara represents the seamless integration of two industry pioneers, Flash Entertainment and Abu Dhabi Motorsports Management (ADMM), who have spearheaded the Emirate's entertainment landscape for 15 years. Having welcomed over 16 million customers, Ethara continues to lead the region's entertainment industry by delivering iconic events and experiences. With a track record of over 100 awards and certifications across various domains including sports, music, and cultural events, Ethara is synonymous with innovation and creativity. Operating from offices in Abu Dhabi, Dubai, and Riyadh, and managing four world-class venues including Yas Marina Circuit and Etihad Arena, Ethara offers a comprehensive entertainment experience unparalleled in the Middle East.