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The King Abdulaziz Center for World Culture (Ithra)鈥攎eaning "enrichment" in Arabic鈥攚as built as part of Saudi Aramco鈥檚 vision to be an ambitious initiative for the public. Ithra is the Kingdom鈥檚 leading cultural and creative destination for talent development and cross-cultural experiences. Since its opening in 2018, each attraction by Ithra serves as a window to global experiences, celebrating human potential and empowering creativity. The pillars include culture, creativity, community, art, and knowledge. With the visionary platforms and key pillars, Ithra continuously offers inspiring workshops, performances, and events.