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Korea Hallyu, or the Korean Wave, refers to the global spread of South Korean culture, entertainment, and lifestyle. The phenomenon began in the late 1990s with the popularity of Korean dramas and pop music in East and Southeast Asia. It has since grown into a worldwide cultural trend encompassing K-pop, television dramas, films, fashion, beauty products, and even Korean cuisine. K-pop, with groups like BTS and BLACKPINK, plays a significant role in Hallyu's global impact, reaching millions of fans across continents through social media and streaming platforms. Korean dramas, particularly through platforms like Netflix, have gained international acclaim, with titles such as Squid Game and Crash Landing on You becoming global sensations. Additionally, Korean films like Parasite and Decision to Leave have earned prestigious awards, further elevating South Korea鈥檚 cultural influence.