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Lucky Chouette is a South Korean fashion brand that serves as a sister line to the high-end label Jardin de Chouette, both founded by designer Jae-Hyun Kim. Launched in 2009, Lucky Chouette focuses on hybrid and smart casual styles targeted at younger, global, and fashion-forward shoppers. The brand stands out for its playful and creative aesthetic, often incorporating owl motifs ("chouette" means owl in French) and bold graphic designs, symbolizing good fortune and individuality