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Lotte Premium Outlets is a prominent chain of luxury shopping centers in South Korea, operated by Lotte Department Store. It is known for offering a wide variety of products from over 150 international and domestic brand-name stores, providing customers with access to fashion, accessories, and other lifestyle goods at more competitive prices than standard retail outlets. Locations such as Paju and East Busan cater to both local shoppers and tourists, often featuring movie theaters, food courts, and family-friendly facilities to enhance the shopping experience. The outlets are designed to be easily accessible from major cities like Seoul, making them popular destinations for day trips.