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Masis Tobacco LLC, established in 2000, focuses on tobacco processing and cigarette manufacturing in Armenia. The company, known as International Masis Tabak, has invested significantly in modernizing its production facilities, including technical and technological upgrades. This has enabled Masis Tobacco to become one of Armenia's largest tobacco exporters, particularly known for producing super slim and hookah cigarettes. The company has made large investments, including $14.5 million over the last five years, aimed at improving equipment and expanding its workforce. Masis Tobacco employs over 500 people and supports local agriculture by purchasing raw tobacco from Armenian farms. Additionally, the company follows international quality standards, complying with ISO 9001 requirements and being regularly audited by TUV. Most of its production is exported to CIS, Europe, and the Middle East​