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The CzechTourism organization has a fundamental goal: to effectively promote the Czech Republic as a compelling travel destination both within the country and internationally. This involves actively showcasing the unique cultural heritage, historical landmarks, natural beauty, and vibrant cities that make the Czech Republic an attractive tourist destination. By highlighting the country's diverse offerings to both domestic and international travelers, CzechTourism aims to increase tourism revenue, support local economies, and enhance the country's global image as a desirable travel destination.