Artha Prima Finance was previously named PT. Partha Persada Multi Finance before being taken over by the Sejahtera Group in 2003 and then changing its name. The company then received permission from the Minister of Finance of the Republic of Indonesia to carry out business in the financing sector. Currently the company is focusing on financing four or more wheeled vehicles that are productive in nature. The market share targeted by the company is middle class entrepreneurs who need financing for their vehicles.