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Nature is the purest form of beauty, and always a source of inspiration for Giorgio Armani. From the use of carefully selected materials to the dialogue between the elements of nature and its timeless design, Giorgio Armani鈥檚 body of work conveys values of simplicity, high demands and durability. That is why operating a responsible beauty activity naturally reflects the designer鈥檚 original values, and translates in three crucial fields contributing to the brand鈥檚 timelessness and sustainability: eco-conception through refillable and rechargeable packaging leveraging recycled and recyclable materials, combatting climate change and counteracting clean water scarcity.