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Prime Supermarket is one of the pioneer local supermarket chains. Started with 5 mini-mart outlets in its early years, Prime Supermarket now has a full range of outlets, operating compact outlets serving heartland high streets to full format outlets in malls that are larger than 10,000 sq. ft. Prime Supermarket now has a chain of 24 outlets spanning across the island state. Prime Supermarket is one of the first to extend its supermarket operations to 24 hours, to provide an extra level of service to our heartland consumers. We have embarked on an upgrading plan to equip ourselves with better customer service skills under the Customer-Centric Initiative program. Prime Supermarket is actively driving the development and promotion of our house brand, Prime Choice. We are currently undergoing a phase of store upgrading and renovations.