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Rainbow Department Store Co., Ltd. (also known as Rainbow Digital Commercial Co., Ltd.) is a prominent retail chain headquartered in Shenzhen, China. Established in 1984, the company has grown to become one of the largest department store enterprises in the country. Rainbow operates a wide range of retail formats, including department stores, shopping malls, supermarkets, and convenience stores, primarily catering to middle and high-income consumers in economically developed regions. The company has been recognized as one of China's top 100 chain companies and is known for pioneering the integration of physical stores with online shopping through its innovative WeChat service. As of recent years, Rainbow operates over 67 department stores, 80 supermarkets, 11 shopping malls, and 155 convenience stores across multiple provinces