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The Retail Council of Canada (RCC) is a prominent trade association that represents the retail industry in Canada, including both large national retailers and smaller independent businesses. Founded in 1963, RCC provides its members with advocacy, research, and business insights to navigate the complex retail landscape. It covers a wide range of topics including supply chain issues, taxation, and customer behavior trends, with a special focus on emerging trends like sustainability and digital retail transformation. The RCC offers services such as training programs, conferences, and certifications to help businesses stay competitive.