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There is a growing demand from consumers for healthy, safe and satisfying products from year to year. None of these requests can be realized without high-quality ingredients, reliable growers and advanced management systems. Since its establishment, Sapporo Breweries has been storing up unique technical know-how and pursuing finer ingredients and quality. "Haruna Nijo" Barley, registered in 1981, has been described as "Miracle Barley," and is still used as the world's highest-grade mother plant after 20 years. In the 1970s, hopyards in the Czech Republic were in critical condition due to a virus, but Sapporo Breweries' virus-free hops eased the crisis. Our products rest on a variety of world-class technologies and expertise that have long accumulated throughout our history.