Shinsegae (Korean: ???; Hanja: 新世界; lit. new world, KRX: 004170) is a South Korean department store franchise, along with several other businesses, headquartered in Seoul, South Korea. The firm is an affiliate of Shinsegae Group, South Korea's leading retail chaebol, and one of the big three department store firms in Korea, along with Lotte and Hyundai Department Store. Its flagship store in Centum City, Busan, was the world's largest department store at 3,163,000 square feet (293,900 m2), surpassing Macy's flagship Herald Square in New York City in 2009.