Surf Aids was started in 1973, in Byron Bay, by Bob Newland. Originally, the company made legropes. Using surgical rubber with an internal cord, the first legropes were tied to either the nose or the fin of the surfboard. Over the years, the railsaver was introduced, the padded ankle strap with standout was added, plus the swivel, the plug in the board and finally urethane to replace the surgical rubber.