In 2008, the founder had the idea of combining his professional know-how with his passion for sport. The goal was to become a reliable and high-performance partner for top-class sport and also to organize trips to international sporting events, which he himself had enthusiastically attended for years. The TR brand was created in several stages and is now owned by TR International GmbH based in Zurich. The shares of TR International GmbH are privately owned and we are proud to be completely independent of corporations or other third parties.