The Hyundai Seoul, situated in the Yeouido area, is the largest department store in Seoul and a significant addition to the retail landscape in South Korea. This modern shopping hub is designed to attract younger shoppers, including Millennials and Gen Z, through an innovative approach that integrates luxury shopping with natural elements. The department store incorporates extensive indoor landscaping, featuring the "Sounds Forest," a multi-level indoor park with over 30 trees and plants. A standout feature is the 12-meter-high Waterfall Garden on the ground floor. The store is renowned for its use of natural light, which enhances the inviting atmosphere.