Originally Tsukiji Market catered primarily to professionals. That is why items sold there were generally too large for a small family to buy. However, some of the wholesale shops in the market have started retailing high-end merchandise to retail customers and visitors. For example, ready-to-eat sushi meals are now sold in smaller sizes. Even a bite-sized egg roll can be had for those who just want to try it. The following explains how the market has become so well-known and the trends that have shaped how it looks today.