Creativity might be subjective, but we could always measure good design - that is for us, equal only to one thing: excellence. Our fresh and different approaches make it possible to tell which design sells, which does not, which one is purposeful, which one is not. Visually pleasing result is not the only thing we aim for, it is also to provoke favourable reaction. This is why good design should also translate to practical solution.
Creativity might be subjective, but we could always measure…